THIRSTI: OFFICIAL WATER PARTNER OF THE ABSA CAPE EPIC
Leading bottled water brand THIRSTI sign to cycle side by side with the Absa Cape Epic for three years.
Riders will have their thirst satisfied fast as the event will be liberally supplied with THIRSTI’s Still, Sparkling and Flavoured drinks.
The 2021 Absa Cape Epic will see the entire field of world class professionals and passionate amateur mountain bikers hydrated by THIRSTI Water with the bottled water brand concluding a three-year agreement as the 8-day race’s Official Water partner.
This iconic event, scheduled to take place from 17-24 October 2021, is the largest and most televised full-service mountain bike stage race in the world. As the riders grind their way through 655 kilometres, inclusive of over 15 550 metres of climbing, each will welcome the thirst-quenching Natural Spring Water harvested from the Klein Drakensberg.
Rob Hoatson, Managing Director of THIRSTI Water is delighted with the new partnership:
“We are thrilled to be associated with the best mountain biking stage race in the world. Absa Cape Epic riders are people with a thirst for life, and this value is at the core of the THIRSTI brand. We will be fuelling them with the best that nature has to offer – water that is sourced deep from within the Klein Drakensberg mountains, with a unique taste and pH of 8.”
Strategic water points on route will enhance the riders experience as they traverse scenic fynbos valleys, majestic mountains, spectacular coastlines and historic towns. Typically, the race houses 1300 riders, of which roughly 48% are international participants, 71% are CEO’s, Directors or Senior Executives and 53% are business owners.
Absa Cape Epic Managing Director, Michael Flinn, welcomes THIRSTI with open arms:
“The Absa Cape Epic is proud to announce its three-year partnership with KwaZulu-Natal based water brand, THIRSTI. Both the Absa Cape Epic and THIRSTI have unique, proudly South African brand stories that originate from humble beginnings and are centred on offering a premium product and experiences.
We believe that the two brands are aligned in terms of vision and shared values of innovation and excellence. THIRSTI’s premium, natural products are sure to keep all Absa Cape Epic riders, staff and crew hydrated during The Race That Measures All and we are excited for this partnership to grow from strength to strength in the years to come.”